Lacuna Light is a pioneering skincare brand in India, inspired by the ocean. The brand's products are vegan, cruelty-free, reef-safe, plastic-neutral and made with sustainably sourced marine ingredients while being free of harmful chemicals.
The name "Lacuna Light" symbolizes shedding light on the vast, unexplored depths of the ocean. Reflecting this concept, the marine-inspired identity features a custom wave pattern, intricately incorporated into the packaging design. The logo mark, a simple wave rearranged to resemble a fish, alongside the soft typography, both embody this wave pattern, evoking the fluid movement of the sea.
Dot and Grid crafted a custom wave pattern and gradient design for Lacuna Light, inspired by the mesmerizing colors of light dancing on water. To engage customers further, a fun fact is hidden within the outer box carton. The luxury of Lacuna Light's brand is enhanced with premium printing techniques, featuring Spot UV and embossing, for a truly unique and elevated look.
