Dot and Grid is a studio shaped by opposites. Clarity and emotion, systems and instinct, dot and grid. We met in design school: one of us drawn to the logic of layouts, the other to the emotion in the tiniest type choice. That friction still drives every project. We’ve worked across snacks, spirits, and start-ups - helping brands find their voice, their edge, their clarity. From the first sketch to the final system, we design in the space between, so the brands we build don’t just look good. They stand out.
What We Do
We build the foundations behind meaningful brands. Not just how they look, but how they think, speak, and behave. From brand books and strategy to rollout systems, UI/UX, and marketing design, our work is thoughtful, collaborative, and grounded in craft. Most projects begin with a conversation and a blank page. We listen first, then shape ideas into systems that grow with clarity and care.
Core Offerings
Brand strategy
Clarity begins here.
We help define what your brand stands for, how it speaks, and where it fits. Strategy is the groundwork that holds every decision that follows.
• Research and insights • Founder and stakeholder interviews • Brand audit • Competitive landscape • Positioning • Tone of voice and communication guidelines
Brand Design
The story takes form.
We translate strategy into a visual and verbal identity that feels honest, distinct, and ready to grow. Every asset is shaped with consistency, care, and meaning.
• Verbal identity • Visual identity • Brand language • Extensions and packaging • Brand guidelines
Brand Activation
Bringing it into the world.
Once your brand is defined, we help you show up; online, on shelves, and in motion. From UI to rollout campaigns, we design the tools to express your brand at every touchpoint.
• Launch support • Digital and social design • Campaigns and rollout • Packaging design and systems • UI and UX design
What We Value
• Listening first, designing second • Ideas with clarity, not clutter • Brands that know who they are • Thoughtful process, honest feedback • Freedom of thought and expression • Long-term thinking over quick wins • Collaboration rooted in respect
We value quiet confidence, attention to detail, and relationships that feel like real partnerships.
Dot and Grid is a team of strategists and designers who care about clear thinking and careful craft. you work directly with the people shaping your brand. Strategists set direction and designers build systems while bringing it to life. We bring in specialist collaborators when a project calls for it.
The Team
Sanchi
Co-founder, Creative Direction & Visual Design
Leads identity systems, visual storytelling and creative execution.
Sunaina
Co-founder, Strategy & Systems
Leads research, brand structure and verbal identity.
Ashvin
Senior UI Designer
Leads identity systems, visual storytelling, and creative execution.
Pritham
Senior Graphic Designer
Leads research, brand structure, and verbal identity.
Harleen
Graphic Designer
Leads identity systems, visual storytelling, and creative execution.
Anusree
UI Designer
Leads research, brand structure, and verbal identity.
Priya
Legal & Copy Lead
Leads identity systems, visual storytelling, and creative execution.
Leads research, brand structure, and verbal identity.
Hear it from the people we have previously worked with.
Testimonials
The team takes the time to understand your vision and also explain to you how they have translated the same into design.
Megha Mehta
Founder and CEO, Lacuna Light
They not only helped us with spectacular design but also played a key role in ideation and conceptualization as well.
Siddharth Somaiya
Chef and food entrepreneur
It has been a pleasure to work with them. They always bring something fresh to the table.
Maithili Ahluwalia
Founder, Bungalow Eight
They transformed our ideas into a vibrant and engaging brand story that resonates deeply with our audience.
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