Now Boarding

(01)

TL;DR

Collaborators

Sunaina: Brand and Content Strategy, Identity Design and Style Guide
Krutika: Social Media Kit, Digital Rollout

Voices for a better
planet

A podcast brand Singapore based inspiring conscious travel and conservation through meaningful conversations.

Mission

To evolve Now Boarding from a niche podcast into a trusted voice in the global eco-tourism and conservation space. The aim was to clarify its message, build a recognisable identity, and develop a strategy that would grow its reach and relevance.

Outcome

We built a focused brand strategy, created a distinct visual identity, and designed a platform-aware content system. The brand now has a clear direction and a digital presence aligned with its values of sustainability, education, and responsible travel.

(SERVICES RENDERED)

Brand Strategy

02

Identity Overhaul

03

Brand Book

04

Social Media Kit

05

Social Media Rollout

The Opportunity

Now Boarding had already built a thoughtful archive of conversations around conservation, wildlife, and sustainable tourism. With a wide range of guests and topics, the content had depth and purpose. There was an opportunity to position Now Boarding as more than a podcast. It could become a trusted hub for eco-conscious dialogue, bringing together organisations, experts, and curious listeners who care about the planet.

Our Approach

1. Brand Strategy and Messaging
We positioned Now Boarding as a podcast that amplifies voices driving environmental change. The new brand purpose is rooted in awareness, advocacy, and action. It focuses on three strategic pillars: Conservation, Conscious Travel, and Sustainability Leadership.
We created brand voice guidelines and clarified episode categories to ensure the content always ladders back to the brand’s purpose. The storytelling shifted to highlight not only individual guests but the larger systems and challenges they are addressing.

Lifestyle shot of a lime-green jute tote bag with the quote “The mountains are calling” and the *Now Boarding* logo. Emphasizes sustainable travel, eco-friendly materials, responsible tourism, and adventure rooted in environmental awareness.
Social post visual contrasting *Fast Travel vs Slow Travel*. Designed to spark reflection on mindful tourism and sustainability through minimalist typography and eco-toned aesthetics.
Earth-inspired color palette for *Now Boarding* featuring Forest Grove (#2A3303), Meadow Light (#BDD388), Solar Sprout (#DAEC2A), Silver Fog (#DEE2E2), and Twilight Mulberry (#2A0033). Reflects nature, sustainability, and mindful travel aesthetics.

2. Logo and Visual Language
The Now Boarding logo blends clarity with symbolism. Set in a modern, approachable sans-serif typeface, the lowercase wordmark feels inclusive and easy to access, inviting listeners to join the conversation. The icon, built from organic forms, subtly integrates the letters n and b with the imagery of a bird in flight and a directional arrow. These elements reflect the brand’s values of movement, freedom, and purpose-driven travel.
The visual language is rooted in nature and simplicity. The color palette includes deep greens, soft sprout tones and silver greys, each chosen to evoke calm, trust, and eco-consciousness. Typography is a pairing of Archivo for utility and clarity, and Glamour as a soft accent, used sparingly to add a touch of elegance.
The overall system is designed to be modular and editorial, with layouts that support a mix of stories, data, quotes, and photography. From social templates to thumbnails and Spotify assets, every element is built to maintain consistency while giving space for visual storytelling that reflects the podcast’s purpose: to inspire more thoughtful, sustainable journeys.

Bold typographic visual featuring the line “Boarding a world worth preserving.” Represents sustainability, conscious exploration, and eco-centric storytelling at the heart of *Now Boarding’s* identity.

Our Approach

3. Content and Social Rollout
We created content buckets focused on key themes: Field Stories, Changemakers, Conservation Insights, and Destination Spotlights. Each format was matched with a rollout strategy for Instagram, YouTube and Spotify.Social templates were built to handle reels, static posts, polls, quotes, and guest features. The visual system ensures recognisability while leaving space for rich editorial content.

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