A joyful, purpose-led brand built around a young founder’s mission to give back. One treat at a time.
Mission
Waggy Impact is the brainchild of a 15-year-old boy who makes and sells natural dog treats, donating 90% of the proceeds to animal shelters in Bangalore. Our goal was to bring this story to life through a brand that feels as heartfelt and trustworthy as the cause behind it.
Outcome
We crafted a warm, clever identity system grounded in a modular grid, with soft, rounded edges to reflect playfulness and approachability. The dog, subtly embedded in the letterforms, is caught mid-wag- a nod to joy, movement, and intent. The mark is both friendly and robust, echoing the care and honesty behind the product. From bold, honest packaging to expressive social templates, every touchpoint was designed to feel young, optimistic, and deeply meaningful.
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