Aaroha

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TL;DR

Collaborators

Sunaina, Sanchi, Asmita : Concept, Image Sourcing, Template Design and Mockups

Templates that rise with every story

A modular visual toolkit created for a pottery studio with a love for craft, storytelling, and modern form.

Mission

Aaroha is a passion project from a studio rooted in Indian craftsmanship and contemporary design. The goal was to build a visual system that could showcase products, tell stories, and connect with conscious consumers through clear and expressive design.

Outcome

We created a versatile set of social media templates including carousels, stories, reel covers, and infographics. The layouts blend strong visuals with thoughtful typography and clear hierarchy, making them suitable for product showcases, maker profiles, announcements, and more.
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Each template is easy to use and fully editable in Canva and Adobe Illustrator. Designed to be flexible, the system can be applied across categories, industries, and storytelling formats without losing clarity or visual impact.
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Aaroha’s template pack is now available on Creative Market, helping small brands and social media managers create beautiful, on-brand content with ease.

(PRODUCT)

Social media templates

Aaroha logo visual placed over an image of a bird in mid-flight, symbolizing freedom, growth, and balance with nature. The composition reflects the brand’s philosophy of rising through craft and consciousness, blending minimal design with earthy storytelling that mirrors Aaroha’s handcrafted identity and sustainable ethos.
Aaroha’s visual identity marries the earthy with the contemporary. The graphic language uses Devanagari and English typography in neon yellow, highlighting the idea of “Mitti meets Modern.” It reflects the brand’s ethos—innovation rooted in tradition, celebrating Indian craftsmanship through a modern, minimal, and grounded aesthetic.
Aaroha’s signature color palette featuring neon yellow (#EDFF03) and deep charcoal (#22221A). The contrast embodies the brand’s philosophy—bright optimism grounded in earthy authenticity. These hues create strong visual recall across digital platforms while reflecting Aaroha’s fusion of contemporary design and handcrafted tradition.
A set of Aaroha social media templates featuring pottery-making visuals that capture the tactile and grounding essence of clay. The compositions highlight earthy textures, handcrafted bowls, and artisan hands in motion, paired with text emphasizing mindfulness, creativity, and sustainability in pottery craftsmanship.
A cohesive social media grid for Aaroha featuring handcrafted pottery, ceramics, and brand storytelling. The layout blends earthy visuals with muted tones and bold yellow typography, creating a contemporary yet rooted aesthetic. Each frame highlights a facet of the brand—craft, harmony, innovation, and purpose—capturing Aaroha’s philosophy of mindful creation and sustainable living through design.
Aaroha’s social media template spotlighting customer voices and community connection. Featuring warm tones, minimal typography, and authentic photography, the layout reflects the brand’s ethos of gratitude and inclusivity. Designed to humanize the brand, it celebrates real people who embody Aaroha’s values of mindfulness, craft, and everyday beauty.
Aaroha’s launch and workshop announcement templates designed to merge storytelling with function. The visuals use a minimal, clay-toned palette contrasted with vibrant yellow highlights, spotlighting handcrafted pottery and artisan-led events. The cohesive layout builds anticipation while reinforcing Aaroha’s identity—where creativity, community, and craftsmanship meet.
Aaroha’s curated social media grid blending modern design with earthy warmth. Featuring product showcases, workshop updates, and founder highlights, the layout uses muted tones, bold yellow accents, and textural depth to create visual harmony. Each frame captures the brand’s handcrafted essence and contemporary storytelling rooted in sustainability and mindful craftsmanship.
A set of Aaroha social media templates showcasing handcrafted decor pieces like a grey planter and minimalist wall art. Designed in warm, grounded tones with natural textures, these layouts reflect Aaroha’s calm, artisanal aesthetic and celebrate mindful living. The composition highlights how the brand’s pottery and decor merge simplicity with sophistication, creating a cohesive, tactile digital identity rooted in craftsmanship and sustainability.
Aaroha’s modular social media grid designed to blend heritage and modern craft storytelling. The layout uses earthy textures, traditional motifs, and bold typography in yellow accents to spotlight themes like innovation, harmony, and craftsmanship—reflecting the brand’s philosophy of finding beauty in balance and imperfection.
Five Instagram story templates for Aaroha, a handcrafted pottery brand. The visuals highlight themes of imperfection, community, and conscious living. The imagery features pottery details, artisans at work, and lifestyle moments in warm, earthy tones that reflect craftsmanship and authenticity.

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